Clear > Clever

Having written content and copy for 100+ businesses, here's a big, fat lesson that I've often battled with...

If you have to explain something - the meaning, inside joke, actual joke, or context - it's useless.

Rewrite.

Immediately.

It's hard to do.

I mean... I spent hours writing, editing, tweaking...

Why doesn't this person understand what I'm trying to say?

Are they d*mb?

Well, no. they aren't.

The writing wasn't clear enough.

With your messaging, be it a blog post or a sales page, it pays to be clear than clever.

Clear > clever.

Clear > clever.

Clear > clever.

Need a hand with your content marketing or copywriting (that's human and gets you), drop me a message.