Why buy when you can rent

"We need a marketing person who can build websites, do SEO, write copy, shoot/edit videos, be amazing at all social media channels, know Adobe, deeply understand GA4..."

This happens when a company is expanding and is looking to fill a marketing position for the first time.

They think they need to be EVERYWHERE doing EVERYTHING.

First of all, you need a marketing STRATEGY.

A lot of growing companies waste 6-12 months hiring a full-time CMO who spends half their time in meetings and the other half "getting up to speed."

Here's what actually does the job:

An experienced Fractional Marketer who's done it before audits everything in 2 weeks, and builds a road-map.

Then you execute with contractors and agencies who cost 1/3 of a full-time team.

Been doing this across software, healthcare tech, and B2B manufacturing.

I see the same pattern every time:

• Content is inconsistent or nonexistent
• No clear positioning
• Sales team has no marketing support
• Trade shows treated like charity donations

Fix these four things and watch the money pile up.

You don't need a $150K full-timer. You need someone who's built the playbook and can hand it off (or execute for you).